When starting a business venture the idea of a personal brand seems like an alien thing. Can’t you just start up a business, collect clients and start selling products or services?
The answer is an emphatic no. Why? Because, thanks to the internet and social networking, everyone on the planet already has a personal brand. Whether it’s a listing in a phone directory with a phone number and address attached, a social page listing various affiliations, or a brief mention in a newspaper, there’s something documented about all of us that defines some of who we are and what we stand for.
This is crucial in business because a person needs to believe in you and what you stand for before they willingly buy what you’re selling.
So, in reality, your mission isn’t to create a personal brand. It is to consciously grow, direct and manage the one you already have. This means everything you do and say will have an impact on how you’re perceived and therefore how successful your business potential is.
Here are five important actions you can take to ensure people see what you want them to see.
Don’t criticise other brands
Even if your personal brand stands in opposition to others, emphasise what you see to be the strengths in yours rather than the weaknesses in theirs. Attempting to promote your brand by slinging mud at others only makes you look insecure and needy.
As much a we don’t want to face it, there is nothing new when it comes to business. The product or service you’re trying to promote has been promoted before and depending on what you’re selling, it probably still is. This often means that people are so used to hearing about it that they’re currently not interested. Your challenge is to think of a unique promotion style that will return their attention to what you’re selling and to you specifically because you’ve promoted it in a new and intriguing manner.
Project your message clearly
Give people what you feel to be the most important reason they why they should purchase what you have to sell in ten words or less. Anything more, you’ll become just background noise and be forgotten. We live in a fast paced world. If you can’t give people concise information about your product or service on the fly, they will go elsewhere.
Don’t be fake
Buyers want to deal with authentic people and can spot phonies a mile away. How can they feel secure investing in your products or services if you come across as someone you’re not? Remember those fake smiles and false compliments you’ve received from those just wanting to make a sale? I bet you can still feel the slime. Don’t be yet another one of those if you truly want to succeed.
Don’t make claims you can’t objectively back up
Make sure that your product or service can deliver what you say it can. Failure to be able to show numbers, dates, testimonials, etc. to back your claims is a sure death knell for your reputation and brand.
Although implementing these five tips will take you far, managing your personal brand can be both confusing and time consuming. You’ll need help to come up with innovative thoughts and guidance around various obstacles. When this occurs, contact Biz-Witchery. We can help you make your personal brand shine out into the business world.